Airline Strategy & Financial Performance
You are required to produce a 3,000-word report which critically evaluates the strategy and financial performance of an airline of your choice. Based on your analysis, you should produce four clear and concise strategic recommendations for this airline.
It is recommended that you use the SWOT/TOWS analysis for this report, which requires you to analyse the following:
• Internal strengths
• Internal weaknesses
• External opportunities
• External threats
Upon completion of this analysis, you should produce four key recommendations using the TOWS format:
• S/O Strategy
• W/O Strategy
• S/T Strategy
• W/T Strategy
Each of your identified strengths, weaknesses, opportunities, and threats should be supported by financial analysis of both operational and financial data.
This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:
LO2: Synthesise airline financial performance metrics to develop a sound basis for financial judgements.
LO3: Critically evaluate the links between airline corporate strategy and financial performance.
Task requirements
• Your work should use a word count of 3000 words -/+10%. and must be in a report format
• Write student name and ID on first page including your word count.
• Use Arial 12 with 1.5 line spacing
• Organise the text in few sections and paragraphs
• Include table, graphs, charts, drawing or photos as appropriate
