Practitioner Application
Specifically, you are to place yourself in the role of Marketing Director for a soon-to-be-established hospice house based in the city of your choice. The entity will be known as Grace Hospice House and it will offer the usual and customary array of offerings provided by residential hospice houses.
Noting the competitive nature of the market, the Owner of the hospice house has expressed desires to proficiently reach clients in order to attract their patronage and he has requested a report containing your marketing communications recommendations.
Think deeply about the particular product offering, the city in which the services will be offered, and the various communicative options available for reaching clients
After careful background research and reflection, prepare a report indicating the components of the marketing communications mix you would use to market the given hospice house.
For each component of the marketing communications mix, you must indicate whether you do or do not recommend its use and supply detailed justifications for your associated decision. Additionally, for recommended components, you must supply details regarding how you plan to put these into practice.
Note that general portrayals will be penalized harshly; specificity is required. For example, if you recommend advertising, you must indicate type(s) recommended and the name(s) of media providers selected; if you recommend personal selling, you must communicate your methods of deployment; and so on.
