Strategic Management Guidance
Part 1
1. Introduction to the case study and an Overview of IMI PLC
2. Identify at least three strategies undertaken by IMI and assess its purpose in connection with the vision and mission statement and the organisation’s overall business objectives
3. Define and explain the concept of Knowledge and Skills Management and breakdown its application in IMI and its importance in giving IMI a competitive advantage
4. Offer a conclusion on the strategies and knowledge management and expertise as key competencies giving IMI a competitive advantage.
Part 2
1. Define and clearly explain the concept of a Niche Market
2. Identify and discuss at least three approaches of IMI’s Niche Market Strategy and its link to the external drivers of growth as a competitive advantage
3. Identify and discuss 3 relevant strategies as recommendations for sustainable long term market leadership in the global market
4. Offer a conclusion on how these strategies support IMI to achieve competitive advantage
