Managerial Economics
Requirements:
Prepare a report undertaking an economic analysis of an organisation of your choice, its markets and the wider macroeconomic context using evidence drawn from company reports, market reports, market data and academic journal articles, etc.
The report should include:
a description of the organisation’s basic characteristics; Describe the firm’s main product(s) / lines of business and the internal organisational structure of the firm.
Outline and explore the production and cost concepts affecting managerial decisions: economies of scale, relation between fixed and variable costs; the state of technology in the sector in which the firm operates and the degree of technological uncertainty involved.
ii) an analysis of the markets and economic environment in which it operates; Analyse the markets within which the firm operates .
Use information on relevant elasticities and / or demonstrate how such information, if available, could be used to inform managerial decisions. Assess the economic environment in which your chosen firm operates.
iii) an assessment of the firm’s recent and likely future performance; Relative to a key competitor in the firm’s main sector, assess the firm’s performance over the previous 5+ years, including in relation to profitability; market share; and innovation (introduction of new products / processes and creation of new markets).
Outline the firm’s recent strategy and, based on all the data above and your preceding analysis, assess its likely performance prospects over the next 5 years.
