Internationalisation in the Fashion Industry Context
THE BRIEF
Choose a British brand within the industry that has incorporated its British image within one international operation of your choosing.
Analyse and discuss the operation using theory that has been covered during the lecture series, as well as secondary research.
You will need to consider whether the operation was a success, or not, and whether improvements could have been made to the operation.
SUGGESTED STRUCTURE
• The brand and its international activities (500 to 750 words)
• Britishness (500 to 750 words)
• The use of the British image (500 to 750 words)
SUGGESTED STRUCTURE
• The brand and its international activities (500 to 750 words)
• Britishness (500 to 750 words)
• The use of the British image (500 to 750 words)
