Company report or case study analysis to demonstrate your understanding of CRM within that particular setting or context.
Textbook : Customer Relationship Management: concepts and technology) by Francis Buttle and Maklan S
Description
Choose any company from any industry and produce a report on its CRM practice, evaluate customer relationship management theory evidence in that company.
The company could be where you work presently or where you have worked in the past, what is very important is to ensure that you have access to the necessary information about the company required to produce the report.
