Innovation and business ethics are sources of competitive advantage and key concepts in business practice. Assess the impact of innovation on modern business organizations.

Innovation and business ethics are sources of competitive advantage and key concepts in business practise.

Using one of the five companies shown below:

• Assess the impact of innovation on modern business organisations.

• Assess the impact of business ethics and corporate social responsibility (CSR) on modern business organisations.

Companies:

• WPP PLC

• BURBERRY GROUP PLC

• CURRYS PLC (formerly DIXONS CARPHONE PLC)

• HALMA PLC

• BIG YELLOW GROUP PLC

READING REQUIREMENT:

Needle, D, and Burns, J., 2019. Business in Context. Cengage Learning. (Chapters 1,6, 9&10).
Morrison, J., 2020.

The Global Business Environment: Towards Sustainability? London: Macmillan Education UK. (Chapters 9, 11&12).

Boddy, D., 2019. Management: using practice and theory to develop skill. Eighth edition. Harlow, England: Pearson (Chapters 5&13).

 

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