Innovation and business ethics are sources of competitive advantage and key concepts in business practise.
Using one of the five companies shown below:
• Assess the impact of innovation on modern business organisations.
• Assess the impact of business ethics and corporate social responsibility (CSR) on modern business organisations.
Companies:
• WPP PLC
• BURBERRY GROUP PLC
• CURRYS PLC (formerly DIXONS CARPHONE PLC)
• HALMA PLC
• BIG YELLOW GROUP PLC
READING REQUIREMENT:
Needle, D, and Burns, J., 2019. Business in Context. Cengage Learning. (Chapters 1,6, 9&10).
Morrison, J., 2020.
The Global Business Environment: Towards Sustainability? London: Macmillan Education UK. (Chapters 9, 11&12).
Boddy, D., 2019. Management: using practice and theory to develop skill. Eighth edition. Harlow, England: Pearson (Chapters 5&13).
