Describe how Businesses Use Social Media to Influence and Penetrate their Target Market and how does it affect their buying behaviour.
Description
You will be marked on according to the following criteria:
Introduction:
Is the abstract adequate?
Is there a clear purpose and rationale for the study?
Clear set of objectives/research question? 10 marks
Literature review :
Was the range suitable and adequate?
Has a critical review of the literature been adopted?
Has a suitable theoretical framework for your study been established? 25 marks
Method: Was the method used explained clearly?
Was the method used appropriately? 15 marks
Findings, Data analysis & discussions:
Has the data been accurately presented and analysed or are the findings merely a description?
Was appropriate theory applied?
Is there an attempt to interpret the findings? 30 marks
Conclusion:
Are conclusions reasoned?
Do they correspond with the objectives of the research? 10 marks
Presentation:
Structure and Language
Academic writing style
Harvard referencing applied 10 marks
