International Business and Management
Assessment Brief
The assessment for this module is 100% course work, in the form of a 2,000-word essay (excluding references and appendices). This is to be completed by each student individually, i.e. not in groups.
The purpose of the essay is to interpret and explain information from academic literature and to assess its usefulness in cross cultural management.
One of the topics below must be selected for the essay:
Review the academic literature on national culture and consider how it can be used by multi-national corporations (MNCs) to devise its strategy.
Review the academic literature on cross cultural management and consider how it can be used for planning negotiations for a new international joint venture with a domestic partner which is culturally distinct from the home base of the MNC.
Review the academic literature on devising a code of practice for ethical behaviour and consider how it can be used for the operations of an MNC that conducts its activities in the USA, Western Europe and China.
Last Completed Projects
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