Innovation, Creativity and Entrepreneurship
ASSIGNMENT TASK:
Working as an entrepreneur based in a country of your choice, design a digital infographic outlining an innovative solution to a current challenge and/or business opportunity facing an SME.
TASK GUIDANCE:
This could relate to any local or global issue/opportunity impacting on your chosen country. Ensure you only choose an SME (Small and Medium sized Enterprise).
Examples of possible challenges or business opportunities include:
• Practical solutions to help businesses deal with the COVID-19 crisis
• Ecological or environmental issues – any solutions which encourage sustainability
• Using technology to enhance the product/ service or brand reputation (Virtual Reality,
(Robotics)
• Crypto Currency
The above is not an exhaustive list and is only indicative, however it is important to remember that you should take an entrepreneurial approach – the solution you come up with should be marketable and clearly lead to a viable business proposal which you can assess and evaluate in more detail in Assessment Two.
For the purposes of this assignment, you should focus on the potential challenge/opportunity, the anticipated customer persona, the specific painpoints they are facing, your innovative solution and the expected impact of your solution.
Focus on attention to detail, quality of work and overall academic standards.
For additional guidance on this assignment, access the assignment vodcast available on Canvas.
MARKING CRITERIA:
In addition to the Generic Grading Criteria for HE work at Level 6, the following content must be included:
The Challenge/Opportunity –
Use compelling and convincing data/evidence to outline the challenge/opportunity you are addressing.
Customer Persona –
Who are you designing the innovative products/services for and what do you know about them?
Painpoints –
Outline any specific painpoints experienced by your customer personas – your solution should address these.
Your Innovative Solution –
what does your solution comprise of? How will it work? Pay particular attention to the process and the customer experience (CX) design?
Impact –
Be specific. What sort of positive impact will the proposed solution have on your customers?
Infographic Design:
Design your proposal by using effective visual presentation tools.
