Do you think the identity of the company is coherently communicated in the video and is it consistent with the information on the website? Why/ why not?Explain

Description

The link of the video for the analysis is:

Evaluate the effectiveness of a strategic corporate communication. The communication is a short video produced by Romanoff Renovations, a company that provides and installs flooring across the United States.

Evaluate the effectiveness of the video, you will need to bear in mind the purpose of strategic corporate communication

– to align the company’s vision, culture and values to create a positive image across stakeholder groups.

To begin the task you should watch the video and visit
the company website ( and search for any text and/or images that communicate the company’s culture, values and image in order to answer the following question:

Do you think the identity of the company is coherently communicated in the video and is it consistent with the information on the website? Why/ why not?

You should use the content we covered when we explored strategic corporate communication.

Write up your evaluation in approximately 500 words, in a way that provides feedback to the company on the effectiveness of the video.

1 How fully and appropriately did each communication – considered as a whole reflect the aims of the situation?

2 How coherent and clear is each communication – considered as a whole – and how far each is successful or unsuccessful in matching content, presentation and function, basing your account on evidence from the relevant theories and concepts from the module.

3 How well did the speaker(s) project his or her role ? And how clearly did the speakers signal the purpose of the interaction

4 Was the style chosen suitable for a presentation of this type?

5 How easy was it to understand each presentation, in terms of the language used and in terms of delivery?

6 How successfully did each presentation address and establish rapport with the audience outlined in the scenario?

 

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