Description
The link of the video for the analysis is:
Evaluate the effectiveness of a strategic corporate communication. The communication is a short video produced by Romanoff Renovations, a company that provides and installs flooring across the United States.
Evaluate the effectiveness of the video, you will need to bear in mind the purpose of strategic corporate communication
– to align the company’s vision, culture and values to create a positive image across stakeholder groups.
To begin the task you should watch the video and visit
the company website ( and search for any text and/or images that communicate the company’s culture, values and image in order to answer the following question:
Do you think the identity of the company is coherently communicated in the video and is it consistent with the information on the website? Why/ why not?
You should use the content we covered when we explored strategic corporate communication.
Write up your evaluation in approximately 500 words, in a way that provides feedback to the company on the effectiveness of the video.
1 How fully and appropriately did each communication – considered as a whole reflect the aims of the situation?
2 How coherent and clear is each communication – considered as a whole – and how far each is successful or unsuccessful in matching content, presentation and function, basing your account on evidence from the relevant theories and concepts from the module.
3 How well did the speaker(s) project his or her role ? And how clearly did the speakers signal the purpose of the interaction
4 Was the style chosen suitable for a presentation of this type?
5 How easy was it to understand each presentation, in terms of the language used and in terms of delivery?
6 How successfully did each presentation address and establish rapport with the audience outlined in the scenario?
