Digital Strategy & Innovation – Reflective Report using a Book Analysis
Description
Explore the dimensions of the book within the context of strategy and digital transformation.
Be sure to think critically about the ideas and concepts of the book and the module . Most importantly, to your personal experiences so far and if applicable, compare this to your career. The nature of this assignment as a reflective exercise means it is essential you relate this to your own experience.
A strong book analysis critically analyses and evaluates the meaning and significance of the author’s ideas and main points. Feel free to explore both the strengths and weaknesses of the text.
You can do this by including a summary of what the author is attempting to achieve, and then evaluate how well the author has succeeded. Be sure to present evidence to support your evaluation.
Book options:
1. McNish, J. and Silcoff, S. 2015. Losing the Signal: The Spectacular Rise and Fall of the Blackberry.
2. Stone, B. 2017. The Upstarts: How Uber, Airbnb and the Killer Companies of the New Silicon Valley are Changing the World.
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