Do you predict your idea will generate short-term growth, long-term sustainable growth, or both? How can you keep your competitors from easily copying your strategy?

Generating Growth

USEFUL NOTES:

– https://learn.g2.com/top-line-vs-bottom-line

– https://bstrategyhub.com/southwest-airlines-swot-analysis/

– https://www.prophet.com/2017/09/develop-successful-business-growth-strategy/

– https://online.visual-paradigm.com/knowledge/strategic-analysis/tows-analysis-guide/

– https://youtu.be/UySPb3bACQY

– https://youtu.be/I_6AVRGLXGA

Using the company you have selected for your Strategy Development Project , describe one idea to generate substantial top line revenue growth. As you describe and assess this potential move, refer specifically to Figure 4.1 (p. 77) in Chapter 4 of Sherman and to the other readings from this week to support your response.

Do you predict your idea will generate short-term growth, long-term sustainable growth, or both?

How can you keep your competitors from easily copying your strategy?

What costs, systems, or capabilities are necessary for this growth to occur?