Identify a company of your choice.Identify ONE of the aspects of market relations that this company has an issue or difficulty or challenge with.

Assignment Brief and Details.

2500 words max

Identify a company of your choice.

Identify ONE of the aspects of market relations that this company has an issue or difficulty or challenge with.

Discuss how the theory explored in relation to this topic may be applied to this company and the environment in which it operates.

The chosen topic is:

Value Co-creation in Network Partnerships: issues relating to B2B branding and loyalty, innovation, and the use of new technology to foster and maintain relationships. This theme relates to the sessions Branding and building loyalty, Innovation in business networks, and SMR in the digital world.

Assignment Structure:

Introduction:

This should highlight the key issues you have addressed in your report. You should write this after you have completed the other sections of the discussion.

Brief description of the company chosen and why:

⦁ Why was this company chosen?

⦁ What are the relevant characteristics of the company and/or the market in which it operates to which you wish to apply and discuss theory covered in this module

⦁ In order to understand the company and the market(s) it operates in you will probably need to conduct some analysis using analytical frameworks such as a SWOT, a PESTEL, and/or a Porters 5 forces.

This analysis should be put in an appendix, and then summarized and briefly discussed in the main body of your report.

Identification and Discussion of Key Theoretical Issues in Relation to the Company:

⦁ What are the key marketing concepts and theories (relating to the material we have covered on this module) you are going to discuss in your report?

⦁ Why are these marketing concepts and theories important and relevant to the company you are discussing?

⦁ What do we currently understand about these issues? What are the theoretical approaches that could be used to help frame our understanding?

⦁ How has this understanding been influenced by environmental trends and/or market developments related to the company chosen?

In your discussion be sure to show how the issues you are addressing relate to the company, and apply theory to the company you have chosen and give examples of this in your discussion.

Recommendations for practice:
⦁ Make practical marketing related recommendations as a result of what you have discussed in the previous sections.

References
Appendix

Last Completed Projects