The final paper should be 5-6 pages long, not counting the References page.
The paper should be written in two parts.
Compare, contrast, and synthesize the articles included here and whatever you wish to add. This is more than a summary of the different papers. Note what they have in common, how their findings relate to each other and what they have to say about pitching and pitching media products in particular. This is the “light literature review” portion of this paper.
Write an additional 2.5 pages or more relating what you learned from the academic papers to what you experienced in the process of managing this project. In what ways was your experience similar or dissimilar from what was discussed in the literature?