The project consists of creating a new product or service and developing a strategic business plan supporting its introduction, launch, and first year in business. The idea is to incorporate significant themes from all the chapters covered from the beginning of the class through the project submission date.
You are an entrepreneur starting your own company and planning to market this product yourself. It would help if you had a great business plan to gain financing for your business, agree on all details, and use it as a roadmap and guideline for launching it and being successful.
Base this on a real want/need in the market that you researched and validated as a real need in the marketplace.
