Practical Skills Assessment
Description
You are required to build a practical skills portfolio, demonstrating a small integrated marketing communications campaign to promote a product or service. Using your understanding of the promotional mix and available digital communication channels, including social media, you will submit 5 examples of digital communications that show your understanding of digital marketing tools to achieve given objectives.
Your portfolio will include examples of digital communications, such as:
• Mock-up web pages
• Social media posts
• Other digital media content (such as blog articles)
Your digital communications plan should be designed to attract and persuade the audience/customers to respond to your promotional campaign.
You should utilise the AIDA model to plan the 5 pieces of communication and you should suggest what you feel are appropriate channels.
As part of your portfolio, you are required to provide a summary reflection (1000 words) in which you are required to
