Assessment brief including criteria mapped to learning outcomes
You will be required to undertake a detailed evaluation of an existing SME and then design and growth/development strategy for the business. You will present your findings in a report and make clear and costed recommendations
Research a small, or medium sized business.
You should try to determine the following during the research:
• The nature of the entrepreneur behind the venture.
• The SME start-up processes.
• The business concept and any sources of competitive advantage
• The current level of demand and the competitive environment
• The growth and development of the business to date
• The challenges of managing and running the business
• The SMEs current growth and development strategy
• Any government support measures that may be available to help the business overcome the challenges faced
• The extent to which, if any, the business has considered social or sustainability goals and whether there is opportunity here for the business.
These four questions will help to act as a catalyst for your journal but you may record and write anything that feels right for you:
1. What thoughts were prompted in your mind with this weeks’ material?
2. What did you find interesting in this weeks’ material?
3. What did you learn this week?
4. How might this learning help you with your assignment?
