The Contemporary Value Chain in Action
This assignment is an opportunity for you to relate what you learned about the Contemporary Value Chain Model to your own knowledge and experience. The purpose of the assignment is for you to demonstrate a graduate level understanding of the direct correlation between the elements comprising the Contemporary Value Chain and the customer’s purchase experience.
Directions
Use the already APA formatted template in Course Documents titled “Unit 1 Assignment Template Contemporary Value Chain” as your starting point for this assignment. Download the template and save it as your own document, for example, YourNameUnit1GB570.docx.
Write a 4–6-page paper, not including the title and Reference pages, applying at least four of the elements in the Contemporary Value Chain Model and suggest how the company can improve the customer experience by fixing value chain elements. This is your opportunity not only to see where the brand’s value chain was not working properly, but to recommend what needs to be done so future customers have delightful experiences.
