Strategic Business Management
PAPER OUTLINE- External Analysis
3.1 General Environmental Analysis
3.2. Demographic Segment
1) List the first factor in this segment that can have impact on our industry and/or related industries: ____________
2) How would this factor affect our industry and/or related industries? Positive, negative, or more complex? Please specify with a few sentences.
3) What the trend of this factor in near future? Growing? Declining? Changing in structure? Or anything else? Use a few sentences to justify.
4) Based on the trends in 3), what are the resulting changes of our industry and/or related industries?
5) List the second factor that you think can affect our industry/related industries:
6) Follow the order 1) to 4), outline your analysis regarding the second factor you just proposed. You can also propose several more factors following the same procedure of analysis.
7) List your references here. You can also copy and paste useful graphs and tables here.
3.3 Economic Segment
1) List the first factor in this segment that can have impact on our industry and/or related industries:
2) How would this factor affect our industry and/or related industries? Positive, negative, or more complex? Please specify with a few sentences.
3) What the trend of this factor in near future? Growing? Declining? Changing in structure? Or anything else? Use a few sentences to justify.
4) Based on the trends in 3), what are the resulting changes of our industry and/or related industries?
5) List the second factor that you think can affect our industry/related industries: __________
6) Follow the order 1) to 4), outline your analysis regarding the second factor you just proposed. You can also propose several more factors following the same procedure of analysis.
7) List your references here. You can also copy and paste useful graphs and tables here.
