Baskin Robbins – ice cream company in the UAE
Identify the following:
• What market segment does it serve and why?
• What is the competitive advantage of the company? Does the company have a unique selling proposition and if so what is it?
• What is the business model of the company?
• Compared to its competitors do you feel that this strategy has been successful for the company?
Details and guidelines for completion
Your report is expected to cover the following:
• a cover page specifying your Course Code and Title; your full name and the name of the company.
• an introduction to your report clarifying the aim and main objectives of the report.
• Background of the company
• Use academic literature to support your point.
• Produced figures and tables should be at the center of the page with a clear title and figure/table number:
• Use 1.5 line space, Arial font size 12 and Bold subtitles.
• Insert page numbering on all pages except for the cover page.
