Identify the key terms/tenets, and the uses and limitations of that media studies approach. Each entry should also offer one real world example of your own choosing, and identify one point of difference to another conceptual approach addressed in your glossary.

Your first task is to write a 900-word theory glossary, consisting of three 300-word entries. Each entry should cover one media studies approach canvassed in our first four weeks of term and identify the key terms/tenets, and the uses and limitations of that media studies approach. Each entry should also offer one real world example of your own choosing, and identify one point of difference to another conceptual approach addressed in your glossary.

These are the terms you may choose from:

• Data capitalism / Surveillance capitalism

• Political economy of the media / Audience commodity

• Media as Myth-making

• Reception Theory

• Media ecology / Medium Theory

• Technological determinism

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