What research would you conduct to determine why sales are lower? What data would you collect and analyze? Which employees would you contact? Which outside consultants, if any, would you contact?

Conducting Business Research

It is important to conduct business research in order to objectively make decisions. Assume you are a supervisor for a manufacturing company, which is experiencing lower sales this year compared to the same period last year.

What research would you conduct to determine why sales are lower?
What data would you collect and analyze?
Which employees would you contact?
Which outside consultants, if any, would you contact?
Justify your answers using examples and reasoning. Comment on the postings of at least two peers and state whether you agree or disagree with their views.

In your own words, respond to the discussion and comments of classmates. Grades will be based on effectual, concise and interactive feedback.

YOUR INITIAL POST

This post should be 3 paragraphs in length . Since you are engaging in research, be sure to cite in the body of the post and add a reference list in APA format.

The excessive use of quotes or unoriginal content will directly impact performance since it suggests lack of comprehension and indicates that a student may not have mastered the concepts.

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