How Didi Fought Uber in China and Won: Next, Taking on the World
Your discussion this week will focus on the case study about Uber and its competitive entry into the Chinese market . We once again visit the country of China, this time to look at the transportation ride-sharing sector of the market.
Reflecting on this week’s content focusing on ethical leadership, strategy, and alliances, discuss the following questions.
Why did Uber want to expand into China and what was so appealing about the Chinese market?
What advantages did Didi have to help it win its competitive battle with Uber?
What are the pros and cons of the merger between Didi and Uber China, comparing and contrasting their different expansion strategies and tactics while taking into consideration ethical leadership and alliances?
Embed course material concepts, principles, and theories, which require supporting citations along with two scholarly peer-reviewed references supporting your answer. Keep in mind that these scholarly references can be found in the Saudi Digital Library by conducting an advanced search specific to scholarly references.
Be sure to support your statements with logic and argument, citing all sources referenced. Post your initial response early and check back often to continue the discussion. Be sure to respond to your peers’ posts as well
