Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18
⦁ Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about undertaking this project?
⦁ Price skimming and market penetration pricing are the two important pricing strategies used by Marketers. Ahmad wants to launch his new backpack in the local market. Being a marketer which pricing strategy you will suggest him to use and why?
⦁ Do you find any difference between advertising and public relations? How can public relations contribute to a firm’s IMC? Explain with the help of a suitable example.
