Two major companies that I selected are Coca-Cola and Pepsi for case-study analysis. The research paper is about 10-page paper, double-spaced in MLA format with an annotated bibliography. Please research and be prepared to deliver an ANNOTATED bibliography, which is different from a Works Cited page.
Analyze the platform, strategy and marketing components that contributed to each company’s financial success or demise. Recitation of a company history is NOT acceptable. You must define the components being analyzed and explain why you believe they are significant contributors to the bottom line, growth and overall value and perception of the organization. Dual company comparisons are intended to give you the opportunity to examine more than one perspective/scenario across your industry of choice.
Must include five (5) scholarly or trade readings of your choice about guest service in the respective industry. Points will be deducted if works cited are used instead of an annotated bibliography on the principle of following instructions and in recognition of the need for use of technical and academic sources to support the research methodology expectations of research papers.
