Content Introduction
Learning Outcomes
Understand the contribution of various functional areas e.g. production, marketing, purchasing and supply management to the overall well-being of the organization
Communicate issues, results and recommendations coherently, and effectively regarding appropriate strategies for different situations.
Reading
Required
Chapter 8. Strategy Formation: Functional Strategy and Strategic Choice
Textbook: Wheelen, T. L., Hunger, D., Hoffman, A. N., & Bamford, C. E. (2014). Concepts in strategic management and business policy . Upper Saddle River, NJ: Prentice Hall. ISBN-13: 9780133126129 (print), 9780133126433
Recommended
Liao, H., Li, D., Zhou, T., Huang, B., Zhang, H., Chen, B., & Peng, S. (2021). The role of functional strategies in global plant distribution. Ecography, 44(4), 493–503. https://doi.org/10.1111/ecog.05476
Test your knowledge
Question 1
Are functional strategies interdependent, or can they be formulated independently of other functions?
Last Completed Projects
| topic title | academic level | Writer | delivered |
|---|
