This assignment is directly linked to the following key learning outcomes from the course
syllabus:
• Develop a framework for integrating business analysis good practices in the project
management environment – considering organizational and environmental complexity.
• Design and implement processes that integrate change into organizational systems
• Design and organize a project needs assessment based upon industry best practices and standard applications .
In addition to these key learning outcomes, this assignment allows you to develop the
following skills:
• Critical thinking and analysis
• Social Media Listening
• Data analysis
• Systems thinking
• Problem solving
Essential Components & Instructions
1. Review the case study: “Babylon Video: Product Design and Expansion in the Online
Video Industry” – Found on Canvas.
2. For this case study, you are playing the role of a Business Analyst consultant. You were
hired for the following tasks:
a. Use the BACCM model to dissect the case study. Identify the following of the
case:
i. Change
ii. Need
iii. Solution
iv. Stakeholder
v. Value
vi. Context
