Overview
After empathizing with the target audience and defining a problem statement for them, designers should begin to ideate possible solutions and create mock-ups using the solutions. They then need to present these mock-ups to various stakeholders for feedback. Feedback is applied to the mock-ups of the design and presented again to stakeholders until they are approved. This saves a lot of time and money by presenting drafts of designs before they are finalized.
Scenario
You are a junior graphic designer working at a graphic design firm that focuses on providing branding, marketing, and advertising solutions for clients in various industries.
A pizza outlet near a college campus advertised their products using flyers and print ads in the college magazine. Recently, they approached your firm because their customer survey found that they were ineffective in attracting the college crowd. Their current advertisement features images and graphics that make the food seem expensive. Therefore, many college students think that the outlet is out of their budget range.
Your firm has been hired to create a new design for the advertisement. The pizza outlet’s design brief includes the expectations and preferences of the target audience. Using the design brief, you must create a mock-up of the advertisement and add your rationale for the components to help your client visualize the final design.
Directions
For this activity, assess the target audience’s expectations based on the Module Three Design Brief provided in the Supporting Materials section and create a mock-up using Adobe Illustrator. Then, add the mock-up as an image, and your rationale, in the Module Three Activity Template provided in the What to Submit section.
Specifically, you must address the following criteria:
Assess the design needs using the target audience’s expectations.
Explain how the audience preferences will affect the choice of design components like color, text, layout, and images.
Record your response in the Module Three Activity Template using In Design.
List ideas for improving the advertisement. Consider the following:
Which are the appropriate images that can be placed in the preferred layout? How can you use the logo effectively
How can the headline, sub-head, and other textual details highlight the information important for the target audience?
What are some of the effective color, font, and layout choices for this advertisement based on target audience?
Based on your ideas for improvement, create a mock-up based on the audience’s expectations using Adobe Illustrator.
Choose images effectively and place the images and the logo based on the preferred layout. Ensure the image and logo sizes are appropriate.
Use the headline, sub-head, and other additional details from the sample advertisement and place them effectively.
Ensure the color, font, and layout appeal to the target audience.
After the mock-up is done, export it as a JPEG file and save it.
Import the mock-up JPEG file to the Module Three Activity Template using In Design.
Explain the rationale for your choice of components. Include the following in your response:
Explain your rationale for the color, font, layout, images, and logo.
Explain how your design choices help address the needs and preferences of the target audience.
You will need to provide attribution for images in this assignment. Proper attribution has been provided with the Image and Graphics Bank. Refer to the Openly Licensed Images Module for more information on how to provide attribution.
