Assignment 8
Television broadcast contracts and naming rights deals are important revenue sources for sport teams and leagues. address EACH of the following questions.
When was the first naming rights deal signed?
When was the first national TV rights deal signed? What was the dollar amount and length of that contract?
How has the TV or naming rights industry grown in size and scope since that first deal?
Select one of the following: NCAA, NFL, NBA, NHL, or MLB. Examine the history of its TV rights deals. Has the value of these TV rights deals continued to escalate? Why do you think this has occurred?
Select three of your favorite sport venues and trace the history of the naming rights for that venue . Has the value of these naming rights deals continued to increase? In your opinion, will they continue to increase?
Compare the current naming rights deals of the three venues you selected. Why are they so different?
