Social Media Marketing Issues and the hospitality industry
What are the issues brought on by social media marketing? How does it affect the hospitality industry? How does it affect brand management and reputation? How can the hospitality industry mitigate these issues?
You may choose to write a research paper as a final project on one of the topics we have discussed in this class, or on a hospitality, travel or tourism marketing-related topic approved by the professor. You may use one or more of the sources provided to you, but you are responsible for using at least 10 sources in your paper.
Your research paper must focus on a specific topic, highlight the relevant literature that exists on that topic, and examine the ways in which the hospitality and tourism industry could prepare for and respond to these situations. Your goal is to identify an issue or area of exploration that needs further explaining or study. You may choose to identify a problem that has arisen in the world and identify a way to probe the issue.
Each research paper is expected to include sections related to the following topics:
a). Abstract/ key words
b). Introduction to the topic/ thesis statement
c). Literature review/ supporting paragraphs
d). Theoretical underpinning
e). Methodology for analyzing the data
f). Anticipated results
g). Conclusion
h). References
The research paper must be of maximum 5,000 words excluding figures, tables, annexes and references. The research paper will be evaluated against three criteria: content, theoretical underpinning, and presentation. Case studies must adhere and follow the submission guidelines of case study writing.
All research papers must be accompanied by a short abstract of not more than 100 words and a list of no more than six key words, which define the subject matter.
