Does the research, strategy, proposed execution, and evaluation support the organization’s initial problem?

Analyze, and design an advertising plan :

1. Executive Summary

2. The Problem/Background

3. Secondary Research

4. Research Insights

5. Strategy

6. Creative/Copy

7. Evaluation

8. Summary/Conclusion

Scoring for the project will be as follows:

Component Name

Criteria Being Evaluated

Point Value

Professional Appearance

Is the content easy to read through? Are there spelling, formatting, or grammatical errors?

2 points off for every error

Content Present

Are all of the required pieces included?

5 points off for every required section not included. Note: Missing sections may also result in point deductions for content quality.

Content Quality

Does the research, strategy, proposed execution, and evaluation support the organization’s initial problem?

Scoring varies based on issue

Organization Score

The organization will evaluate your work on a scale of 1-10 based on their opinion of your work.

Presentation

Teams should plan on presenting the problem, research, and proposed solution in a 10 minute (max) presentation. The presentation is worth 50 points total, but 10 points will be evaluated on how engaging you are as speakers, 30 points will be based on the content of your presentation, and 10 points will be based on whether the judges feel like your idea is feasible.

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