Analyze, and design an advertising plan :
1. Executive Summary
2. The Problem/Background
3. Secondary Research
4. Research Insights
5. Strategy
6. Creative/Copy
7. Evaluation
8. Summary/Conclusion
Scoring for the project will be as follows:
Component Name
Criteria Being Evaluated
Point Value
Professional Appearance
Is the content easy to read through? Are there spelling, formatting, or grammatical errors?
2 points off for every error
Content Present
Are all of the required pieces included?
5 points off for every required section not included. Note: Missing sections may also result in point deductions for content quality.
Content Quality
Does the research, strategy, proposed execution, and evaluation support the organization’s initial problem?
Scoring varies based on issue
Organization Score
The organization will evaluate your work on a scale of 1-10 based on their opinion of your work.
Presentation
Teams should plan on presenting the problem, research, and proposed solution in a 10 minute (max) presentation. The presentation is worth 50 points total, but 10 points will be evaluated on how engaging you are as speakers, 30 points will be based on the content of your presentation, and 10 points will be based on whether the judges feel like your idea is feasible.
