Provide an overview of your firm, including its age, industry, key competitors, and any relevant trends impacting the industry. Find and document an online source that provides a current P/E multiple for your firm’s industry.

https://www.macrotrends.net/stocks/charts/PEP/pepsico/pe-ratio
Deliverables: In a presentation-style format, provide a cash conversion cycle benchmarking and valuation analysis for a publicly-traded firm. You can work in a team and you can pick the firm. Grades will depend on presentation and discussion.
Specifics:
Provide an overview of your firm, including its age, industry, key competitors, and any relevant trends impacting the industry. Find and document an online source that provides a current P/E multiple for your firm’s industry.

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