5-2 Brand Position Group Discussion: Brand Knowledge Structure Visit websites and view advertising, retailing, and pricing information about two of the brands you discussed in the module three group discussion. Note to what extent the values and descriptions identified for your brand are reinforced by the company’s efforts on behalf of the brand. Update your original post to reflect your research. Compare the types of strategies of the two brands. Discuss as a group what conclusions can be drawn from the comparisons?
To complete this assignment, review the Brand Position Group Discussion Rubric PDF document.
Rubrics
M Brand Position Group Discussion Rubric
