In today’s business environment – there is no avoiding digital marketing. Savvy restaurant operators typically monitor seven digital marketing components while striving to assure the success of their operation.
These include:
Website & SEO
Social Media
Reservation Platforms
Delivery Services
Loyalty Programs
Email Marketing
Business Listings and Reviews
This capstone analysis requires each student to review and assess these seven components with an emphasis on the restaurant selected at the start of the course. The seven components are listed below along with a number of questions. You will gather data about each of the seven components and then rate them using a Likert scale. Once rated, you will plot the results on a Importance-Performance graph and use the data to make a final set of recommendations.
Analyzing Digital Marketing (5-7 pages) To complete this assignment, click on the reading at the top of each of the seven categories and familiarize yourself with the component. Each of the seven readings is brief. These readings provide an overview of how restaurants use or engage the component. Once you have completed the reading, gather data about the restaurant you are studying and then answer each of the questions.
Website & SEO
Review: Toast – Your Beginners Guide to Technical Restaurant SEO
Visit the organizations website.
Questions:
Does the restaurant you selected have a website?
What is the site used for Does the website appear updated? Does it list contact information, location, interesting information?
When you search for the restaurant on Google where does it appear – does it rank on the first page?
