Examine functional level strategies. We will see how managers at this level of a firm contribute to the achievement of corporate goals and objectives through improving responsiveness to customers, improving efficiency, improving innovation and improving quality.

Examine functional level strategies. We will see how managers at this level of a firm contribute to the achievement of corporate goals and objectives through improving responsiveness to customers, improving efficiency, improving innovation and improving quality.

Written Assignment: Using the textbook information (Chapter 9, page 247) and course notes on creating a competitive advantage (see Figure 9.1 on p. 247), identify a product that clearly outpaces its competition. Use the four ways shown in the diagram to explain how the company gains a competitive advantage over its competition. Write a 2 page answer. The link for the textbook and course notes will be provided below. The two photos are Ch9 9-1.

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