Examine functional level strategies. We will see how managers at this level of a firm contribute to the achievement of corporate goals and objectives through improving responsiveness to customers, improving efficiency, improving innovation and improving quality.
Written Assignment: Using the textbook information (Chapter 9, page 247) and course notes on creating a competitive advantage (see Figure 9.1 on p. 247), identify a product that clearly outpaces its competition. Use the four ways shown in the diagram to explain how the company gains a competitive advantage over its competition. Write a 2 page answer. The link for the textbook and course notes will be provided below. The two photos are Ch9 9-1.
