Bolstered by the continuous advancement of technologies such as VR/AR/MR and blockchains, metaverses are anticipated to become a dominant Internet-based platform. The rise of the metaverses may impact marketing tactics and strategies of businesses of all sizes.
1. How might consumers behave differently in metaverses than in the offline world or previous generations of internet-based platforms .provide a concrete example to illustrate each behavioral difference you identify.
2. What NEW marketing approaches might be possible in metaverses ? provide a concrete example to illustrate each new approach you identify.
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