Briefly any twenty of the following twenty-two questions. Be succinct. Clearly indicate which options you select, but do not rewrite the questions. Telegraphic style is acceptable here.
1. Which of the following is most true? Television is a (an):
a) Medium
b) media
c) interpersonal means of exchange
2. Which started in New York City in 1833?
a) Magna Carta
b) Martin Luther
c) Martin Luther King
d) Penny Press
e) First Amendment
3. What was the article of Marshall McLuhan’s The Mechanical Bride published
in 1952 and which pages did Dr. Bird discuss in class?
4. List three examples of press control and First Amendment limitations.
5. ( T/F) Feedback is a sender’s communication directly to the audience that
indicates whether the message is getting through.
(T/F) The Industrial Revolution followed the Information Age which began
in the late 1880s.
7. (T/F) In the first stage of mass communications intended meanings are
decoded by production specialists, such as a news team, a film company,
magazine staff, or a digital media team.
(Multiple Choice) Which of the following developed an early model
concerning the Accuracy Principal?
A.) Bird and Dennis
B.) Carey and Goldstein
C.) Weaver and Shannon
D.) McLuhan and Lacey
E.) Ferrari and Iacullo
Which below is not true? Most professional communicators tend
to assume that the majority in their audiences:
(A.) Has a limited attention span
(B.) Prefers to be entertained rather than enlightened
(C.) Quickly loses interest in any subject that makes intellectual
demands
(D.) Is not multi-tasking at the same time.
(E.) All the above
(T/F) For the most part, our society has defined mass
communications as part of the private enterprise system and
organizations that has the goal of making money for the owners.
11. (T/F) The institutions of today’s communication media, sometimes called
the “mass media” or “mass communication” are more economically
stable than ever before.
12. (T/F) The Digital Revolution is regarded by your readings and instructors
as a transformation as important in human history as the invention of the
printing press and moveable type.
13. (T/F) The content of social networking sites, like YouTube or
Facebook, as well as search engines like Google, Yahoo and Ask.com, are
relatively stable and slow to change.
14. (MC) Which one of the following is not a contribution of media function by
media scholar Harold D. Lasswell in the 1940s
A.) Implementation of Marshall McLuhan’s Global Village
B.) Surveillance of the environment
C.) Correlation of the parts of society responding to the environment
D.) Transmission of the social heritage from one generation to
another
15. (T/F) Correlation of the parts of society, environmental surveillance, and
social heritage transmission from one generation to another were
media functions first proposed in the 1940s by which scholar?
A.) Melvin DeFleur
B.) Sherm Robbins
C.) David Sarnoff
D.) Harold Lasswell
E.) Al Wieboldt
16. (T/F) The Robbins and Reis Multi-Step Flow Theory states that the mass
media, along with other industries in Western societies, follow a deliberate
policy designed by powerful economic and political interests to transform and
dominate the cultures of other people.
17. (T/F) Dr. Bird argued that, ironically, Harvard’s Sherman Robbins, who
holds the DeWitt Clinton Chair of International Studies, coined the term
“global village” and also ghost wrote Hillary Clinton’s book It Takes A
Village To Raise A Child.
18. (MC) In Lasswell’s outline for organizing research, answering the “who?”
question would focus on
A.) the various media.
B.) message content.
C.) professional communicators.
D.) the audience.
19. (MC) The magic bullet theory implied that the media had
A.) indirect but powerful effects on those who attend to them.
B.) direct but not very powerful effects on those who attend to
them.
C.) direct, non-uniform and powerful effects on those who attend
them.
D.) direct, immediate and powerful effects of a uniform nature on
those who attend to them.
20. (MC) Which of the following are considered demographic
characteristics?
A.) Age
B.) Race
C.) Gender
D.) All the Above
21. (MC) The “gentrification” of a neighborhood means the
A.) upgrading of homes.
B.) de facto segregation of neighborhoods.
C.) use of land covenants to prevent minorities from owning certain
properties.
D.) movement of older citizens into neighborhood formerly
populated by younger people
22. Complete the Obituary Headline: “Earl L. Butz, Secretary of Agriculture
felled by a __________remark, is dead at 98.”
