Consider a local business in your area, real or imagined, that does not currently use CRM. Think about its strategy and vision.
List the potential barriers the organization may have to implement CRM.
List the planning steps required to implement CRM or a digital marketing campaign.
In 2-4 APA-formatted pages, discuss a-c below. Ensure your ideas are well-developed and grounded by your textbooks or other appropriate sources.
Based on the above tasks, discuss:
a. the business and its strategy,
b. the barriers to implementing CRM and potential solutions,
c. proposed plan for implementation of CRM and some anticipated marketing campaigns it could launch once CRM is in place
Be sure to cite your textbook and any other source you use to complete this assignment. The appropriate citation for your textbook is
Kingsnorth, S. (2019). Digital Marketing Strategy: An Integrated Approach to Online Marketing (2nd ed.). Kogan Page. https://online.vitalsource.com/#/books/9780749484231/
