What are the five drivers of social media engagement described in the Wheel of Social Media Engagement?

PROGRESS CHECK
1. What are the 4 Es?
2. What social media elements work best for each of the 4 Es?

3. Describe the components of the 7C online marketing framework.
4. Differentiate between organic and paid search.

5. What are the five drivers of social media engagement described in the Wheel of Social Media Engagement?

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