1. Categorize marketing and advertising strategy and method. 2 marks
➢ Explain the current online, offline, and social media marketing strategies of the e-commerce business? Provide photos or screenshots of your business marketing activities.
• What can be done to improve the marketing aspects of the business?
https://www.extra.com/en-sa/login
2. eCommerce software and plugins 3 marks
▪ Explain the different types of software and plugins used on the website to perform the following functionalities:
a. Online catalog and price and product databases
b. Shopping cart
c. Credit card processing
d. Registration (Sign Up)/ Login form
e. Support options
f. Inventory Management Software and stock level
g. Discount coupons
h. Automated vat calculations
▪ Provide screenshots with explanation.
– What can be done to improve the software and plugins to the selected online store?
6. Conclude your report. 1 mark
▪ Summarize the above points and include your recommendation to improve the e-commerce business
https://en-saudi.ounass.com/
