Creating a Strategy for Marketing a Service
Overview
Using the service discussed in discussion in this unit, write a 1,800-word (excluding cover page and references) marketing communication plan for that service. Discuss what other communication tools you recommend they use in addition to the digital tools discussed in your discussion post. The service is a hair weave installment.
Answer the following questions about the service marketing communication plan:
Assess the segments targeted by your service’s marketing plan and discuss:
The target market for your service.
The appeal that will be used in your plan.
Product, price, and distribution strategies in the service plan.
Compare and contrast how creating a services marketing plan is different from a tangible CPG product marketing plan.
Explain how you incorporate ethics into your services marketing plan to help build and sustain long-term relationships.
Requirements
Your assignment should also meet the following requirements:
Paper length: The paper must be at least 1,800 words, double-spaced pages; do not include the title page or reference page in your word count.
References: Include five scholarly references other than the assigned readings.
Written communication: Must be free of errors that detract from the overall message. Check your grammar, spelling, and case agreement.
Case agreement: Make sure the case of the noun agrees with the case of the verb. For example:
Incorrect: The company executes its marketing strategy through digital channels.
The singular noun (company) does not agree with the plural form of the verb (execute).
Correct: The company executes its marketing strategy through digital channels.
Incorrect: Jayasingh and Eze (2009) and Rettie, Grandcolas, and Deakins (2005) reports younger people hold more favorable views of text message advertising.
The nouns (Jayasingh and Eze (2009) and Rettie, Grandcolas, and Deakins (2005)) do not agree with the singular form of the verb (reports).
Correct: Jayasingh and Eze (2009) and Rettie, Grandcolas, and Deakins (2005) report younger people hold more favorable views of text message advertising.
Write: To receive credit for APA writing, write your paper in the third person.
Paper layout: Proper APA style uses a cover page, introduction, body, conclusion, and reference list.
Use APA levels: Format with 1, 2, and 3 headings as required.
Font and font size: Use Times New Roman, 12 points.
Resources and citations: Format according to current APA style and formatting guidelines.
SafeAssign: Use the SafeAssign Draft option to check your writing and ensure that you have paraphrased, quoted, and cited your sources appropriately. Run a SafeAssign report, saving your paper as a draft. Based on your SafeAssign results, make any necessary changes to your paper before submitting your assignment to your instructor for grading.
