In this milestone, you will create a PowerPoint presentation that will include brand analysis and the implications of reopening on the brand equity and functional departments, including their roles and responsibilities in the reopening process.
Prompt Brand Analysis and Implications—In this part of the project, you will present the brand implications of reopening the park in the course scenario. Your presentation should include the following critical factors:
1. Determine the essential factors that can impact brand equity when reopening the park (Slides 1-3)
a. Define brand equity and explain its importance to the organization (Slide 1).
b. Provide positive implications : o Safety concerns addressed and communicated o Community and local government support for reopening o Employee support for reopening.
c. Provide negative implications : o Social media negative reactions o Employee negative concerns o Operational concerns for safety
2. Describe the strategic communication plan that should occur before and after the park reopens. Your responses should address the following :
a. Identify three key stakeholder groups from this list and describe each stakeholder’s interest in the organization: o Employees o Customers
