In 1,800 words, discuss the strategy and marketing variables used by a company that sells products in the Consumer Packaged Goods (CPG) category. Some companies in this category are P&G, Coca-Cola, and General Mills. Examples of what you may cover include how they identify new markets and products, how they segment customers, or even how they execute their advertising.
For this assignment, within the context of the Consumer Packaged Goods (CPG) category complete the following criteria:
Conclude how effectively the firm uses the different components of the marketing mix to identify and grow its markets.
Evaluate the firm’s marketing plan within the context of the overall strategic plan.
Appraise how the firm integrates a digital platform into its over marketing strategy.
Summarize how well the firm is positioned for future growth given the evolution of the consumer base.
Illustrate ethical marketing practices integrated into the components of the marketing mix
