Case Study Max Marks-5
Read the Chapter Case Study “P&G Segments its Market along Multiple Dimensions” from Chapter No- 9 “Segmentation, Targeting, and Positioning” Page: – 308 and 309 given in your textbook/E-book – “Marketing” by Dhruv. Grewal and Michael Levy and answer the following Questions:
In addition to the list of options presented in this case, how else might a multinational, multibrand conglomerate like P&G segment its millions of customers? Use other ideas from the chapter to suggest other segmentation methods that could be used.
What are the other emerging segments of consumers that would be attractive for P&G, such that it might start developing new product lines to appeal to them?
