By successfully completing this assessment, you will demonstrate your proficiency in the course competencies through the following assessment scoring guide criteria:
Competency 1: Produce clear, professional, and logical communications appropriately aligned with task, purpose, and audience.
Create an executive summary that accurately summarizes the main points of the report.
Convey purpose, in an appropriate tone and style, incorporating supporting evidence and adhering to organizational, professional, and scholarly writing standards.
Competency 2: Gather authoritative models and frameworks within scholarly and practitioner literature, using focused search techniques, for the purpose of assessing their credibility, relevance, and applicability for a problem experienced by managers of information systems or marketing .
Describe best practices for the creation of a business plan that aligns to organizational goals, including a business planning model and an illustration of that model.
Discuss authoritative models and theories that can be used to further understand each problem.
Identify an applied framework for each problem, including the rationale for selecting that framework.
Competency 3: Construct mind maps to illustrate logical relationships among theoretical propositions for leadership, management, marketing, and information systems.
Create diagrams that illustrate the causes-and-effects for each business problem.
Construct a mind map to illustrate logical relationships among frameworks selected for the three business problems, explaining the mind map in detail.
Competency 4: Formulate a business problem which justifies the need for a project in managing information systems and marketing.
Formulate three well-defined business problems that justify the need for a project.
Competency 5: Explain the nature of constructive feedback received and how to improve work quality.
Reflect on the nature of constructive feedback and how you will improve the quality of your scholarly writing.
